② Which content should you stop producing to free up resources?
③ Which journalism is your loyal readership interested in?
④ Which articles bring you traffic in every channel?
⑤ Which entities are you strong in to keep improving your relevance?
☕️
FIRST THINGS FIRST
Start your day with our morning brew email
Everything the newsroom needs to know about yesterday to succeed today. Learn which stories acquired more new users, which articles did your loyal users read the most and which ones generated more subscriptions.
😎
spot blind spots
Marfeel helps you grow your audience by producing less content
Because less is more, Marfeel Content Opportunities.
Define success
Define what makes a story successful: page views, uniques, loyal readership, subscribers, revenue or a combination of them all
Spot impactful content
See which sections, topics or authors produce a higher percentage of successful content. 97% of the audience comes from 28% of the articles.
Beef it up
Double in and produce more of what works
No more wasted content
Trim the journalism produced that people is not reading, that is not impacting your loyal readership or that is not making you money.
Sections that don't work
Personalize the user experience to carefully segmented groups of users and maximize the results.
Nurture down users based on in-session behavioral and lifecycle user properties, contextual information, CDP data points or CRM data.
Authors that don't work
E·A·T Generic users. Agency news.Use your hypotheses from existing analyses as a starting point to test experiences with any customer segment in no time.
Speed up your time to results without the need for technical skills.
🦄
quality drives quality
Marfeel assists you to easily uncover your best content
Home page
Add the stories that your loyal users are reading the most to the home page
High interest
Discover which links have higher interest among your loyal users and promote them to predominant modules and positions
Newsletters
Craft ideal newsletters identifying the internal links that loyal users are clicking the most
Push notifications
Send push notifications with stories succeeding in dark social
Heads up display
Optimize the links you show based on historical performance
Internal recirculation
Compare how many clicks each article in the homepage gets. Compare it to historical performance to optimize it.
At a glimpse
Quickly spot which articles are underperforming and replace them with better working stories.
Test headlines
Test different headlines to identify which ones better resonates with your audience.
Missing stories
Add stories users are interested in via internal recirculation links to your home page.
Channels. All of them.
Identify new trends as they happen and grow your top of the funnel. Marfeel allows you to react on real time on your newly produced content. Focus on your stronger entities to gauge Google Discover traffic.
Update. Follow-up.
Once stories have got initial traction; update, republish and follow-up on them when they still matter. Don't let them die.
It's already easy to use
But we know that using it can sometimes be more complicated.
Marfeel's concierge service makes your life easier and saves you time.
.png)
.png)
